Beyoncé has signed a new deal to relaunch her Ivy Park clothing line with Adidas, including the launch of some “signature sneakers”.
The former Destiny’s Child singer launched her activewear brand in 2016, with products being available to purchase from Topshop.
However, Beyoncé cut ties with the fashion chain last year after owner Philip Green was accused of sexual harassment (Green has denied all allegations against him).
Now, Adidas and Beyoncé have announced a “multi-layered partnership” that will see the US superstar become a creative partner for the iconic sportswear brand.
Beyoncé will also launch her own “signature footwear and apparel” line with them and relaunch Ivy Park.
In a statement, Beyoncé said: “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”