It’s that time of year again! The eagerly-awaited John Lewis Christmas advert has finally been unveiled – and you can watch it right here.
This year’s ad tells the heartwarming story of a youngster making friends with the monster under his bed.
The Moz the Monster advert first aired on social media today and has split opinion right down the middle.
In typical John Lewis style, the advert is soundtracked by a slowed-down cover version The Beatles’ song Golden Slumbers by
Mercury Music Prize-winning indie band Elbow.
Guy Garvey, the lead singer of Elbow said: “This project was such a pleasure. Michel Gondry and the song did all the work for us. We are really proud to be involved.”
The two minute advert is directed by Academy award-winning screenwriter Michael Gondry, whose credits also include The Green Hornet as well as music videos for Bjork, Daft Punk, the White Stripes and the Rolling Stones.
Gondry said: “When I told my ex-girlfriend I was doing the next John Lewis Christmas film she said ‘You have big shoes to fill, this John Lewis commercial must make people cry, don’t forget.’ Last week I showed it to her and she cried. Phew.”
Craig Inglis, John Lewis’s customer director, said: “This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships. Moz and Joe’s story is magical and heartwarming.”
Watch the advert below: