Arcade Fire’s Win Butler discusses Everything Now fake news campaign

Arcade Fire’s Win Butler discusses Everything Now fake news campaign

Arcade Fire frontman Win Butler has explained the Canadian indie band’s controversial fake news marketing campaign which surrounded their recent album Everything Now. Ahead of the album’s release this summer, Arcade Fire planted a series of fake news stories involving themselves to drum up publicity. Such stories included leaks about diva-ish demands ahead of TV appearances, dress codes for fans attending shows and the band selling $100 fidget spinners. All these reports turned out to…

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