ABBA to reunite for new musical project

Mamma Mia! Here they go again. That’s right, the four members of Swedish supergroup ABBA are to reunite for a new digital entertainment project.

The Swedish pop group – which comprises Björn Ulvaeus, Benny Andersson, Agnetha Fältskog and Anni-Frid Lyngstand – have not formally performed together since they split up more than 30 years ago, but did appear at a 50th anniversary bash in June,  as previously reported on AAA Edinburgh.

The project, which will involve virtual reality and artificial intelligence, has been described as a “new entertainment experience”.

It will be developed in collaboration with music mogul Simon Fuller, who is best known as creator of the American Idol and the Universal Music Group.

“We are exploring a new technological world that will allow us to create new forms of entertainment and content we couldn’t have previously imagined,” Fuller said in a statement.

Full details of their new project will be announced in 2017.

The group announced they will work with Fuller, who steered the Spice Girls to global stardom, on what is being described as a “groundbreaking venture that will utilise the very latest in digital and virtual reality technology”.

Lyngstad said fans around the world always ask about a reunion, and added: “I hope this new ABBA creation will excite them as much as it excites me.”

Andersson said: “We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were and are.”

The project will aim to take the ABBA experience to a new generation of fans and will enable them to see, hear and feel the band “in a way previously unimagined”, a press release said.

In June this year the band performed together for the first time in 30 years to celebrate the 50-year partnership between songwriters Ulvaeus and Andersson.

Benny and Björn’s musical partnership resulted in one of the most successful bands of the 20th Century, enjoying chart hits with songs like Waterloo, Mamma Mia, Fernando, The Winner Takes It All, Knowing Me, Knowing You and Dancing Queen.

The pop group, who first shot to fame after winning the 1974 Eurovision song contest with Waterloo, were once reported to have been offered $1billion to reunite for a concert tour – but turned it down.

ABBA, who have sold more than 370 million albums and singles, are one of the biggest groups in pop history, despite hailing from a non-English speaking country.

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