Pete Irvine to appear at Born To Be Wide

Born To Be Wide next takes place on Thursday, November 5 and begins with an interview with veteran promoter Pete Irvine at Edinburgh’s Electric Circus.

The co-founder of Regular Music, Unique Events and author of the Scotland The Bestguidebook will be in conversation with Olaf Furniss and will also participate in a panel discussion  imagining the perfect music city.


With a focus on the Capital, it will explore ideas about how to build and nurture artistic and business talent, and will draw on recent reports by the Music Venue Trust and the University of Edinburgh.

 The latter found that live music contributed £40m to the city’s economy, and its gig goers attend more than twice as many shows as the Scottish average.

Its co-author, Adam Behr, will also take part in the panel with additional speakers from different  musical sectors, set to be confirmed next week.

“For the past year Edinburgh’s live community has been looking at how to overcome the obstacles it faces and this discussion will go a stage further and look at what would constitute the perfect environment for music, and music businesses, to flourish,” says Born To Be Wide director, Furniss. “For four decades Pete has been a pioneer in the city’s music scene, so expect great stories and fantastic insights to complement those of Adam and the other panelists.”

Irvine co-founded Regular Music with Barry Wright in the mid-seventies, promoting some of the world’s biggest acts and hosting Scotland’s first large-scale festival. Since launching Unique Events, he has been instrumental in developing Edinburgh’s Hogmanay Street Party into one of the UK’s most high-profile city events, while also providing a valuable platform for domestic talent.

Following the discussions, speakers will be invited to DJ and socialise with the audience.


Thursday, November 5, 2015
The Electric Circus, Edinburgh

Admission: £5.50 / £4 Musicians’ Union Members
Tickets available from:


19.00 – Doors Open
19.30-20.15 – Pete Irvine in conversation with Olaf Furniss
20.30-21.15 – Developing The Music City – seminar
21.15-late – Guest DJ sets & socialising