Chart-topping sensation Pixie Lott has unveiled her very own festival-inspired addition to Hard Rock Cafe’s legendary collection of t-shirts. Pixie has turned her hand to design to create the floral summer t-shirt, on sale now for £19.95 at all four Hard Rock Cafe Rock Shops across the UK – including Edinburgh’s George Street branch.
In a collection of brand new images, Pixie can be seen modelling the tee, teaming it with ripped denim shorts and a cool black trilby hat.
The design draws inspiration from the UK summer music scene.
Complete with silver and gold flowers and a metallic finish, even the Hard Rock Cafe logo has a bit of added festival sparkle. The studs add an edgy vibe for a real Hard Rock rock chick look.
I’m so excited to finally show off my t-shirt,” says Pixie. “I’ve visited Hard Rock Cafe’s all over the world with my family and friends since I was young, and it always brings back so many amazing memories for me, so it’s a real pleasure to be working with them.
“Festival season in the UK is my favourite time of year, so I wanted a fresh, summer design. I hope everyone likes it as much as I do.”
Marc Carey, European Marketing Director at Hard Rock International, said, “Hard Rock Cafe is thrilled to be working with Pixie Lott. She’s a firm favourite on the festival and fashion circuits, so the pairing made perfect sense.
“We absolutely love what Pixie has created and are sure it’s going to be a big hit in our Rock Shops this summer.”
Hard Rock Cafe’s Pixie Lott T-shirt, available at Hard Rock Cafe, George Street, Edinburgh, £19.95. Also available at Hard Rock Cafe in London, Manchester and Glasgow.