Jeffrey Dean Morgan, who plays arch-villain Negan in The Walking Dead, has spoken out over the controversy surrounding the removal of a t-shirt from Primark depicting a line his character delivered on the show.
The clothing company faced a backlash earlier this week after they received complaints about a t-shirt that depicted a bloody baseball bat wrapped in barbed wire with the phrase ‘Eeny, Meeny, Miny, Moe’ – a phrase uttered by Negan in the blood-drenched opening episode of hit zombie series.
A couple from Sheffield – Ian and Gwen Lucraft – took offence at the shirts and reported it to company bosses, with Ian – a Methodist minister – saying he was “shocked” at a t-shirt that he said depicted a “racially explicit graphic and text.”
“It was fantastically offensive and I can only assume that no-one in the process of ordering it knew what they were doing or were aware of its subliminal messages,” Lucraft said.
Primark has since removed the shirt from sale, saying: “The t-shirt in question is licensed merchandise for the U.S. television series, The Walking Dead, and the quote and image are taken directly from the show.
“Any offence caused by its design was wholly unintentional and Primark sincerely apologises for this.”
Morgan has now had his say on the controversy over the t-shirts, tweeting a link to an article about the shirt while writing “Holy crap, people are stupid.”
The Walking Dead continues in the UK on Mondays, 9pm, on Fox.